The need and desire to decrease costs and initiate real-time action, in a highly competitive climate where margins are extremely thin, need logistics businesses to initiate a better control over their supply chain and make sure the operation is carried out smoothly at an efficient pace. Towards these goals, logistics companies are increasingly applying Big Data technology, to collect and analyze data, to streamline their current methods of operations while optimizing the supply chain.
Computers utilize algorithms to sort out Big Data, this unlocks insights as well as opportunities not possible with previous methods. These insights allow streamlining operations and optimization of the supply chain.