Leaders in the world of communication and technology, Avaya have been through a dramatic and exciting journey over the last few years. As the world enters an era of digital transformation (DX), this unique company has seen its own evolution as it moves deeper into the cloud and software environment. Following a highly successful start to 2018, we caught up with Avaya Sales Engineering Manager Rick Hawkes to find out more about how Avaya deliver next-level solutions to their smaller customers.
Rick has been with the company for several years, primarily involved with looking after partners on the behalf of the brand. As such, Rick has been in a fantastic position to drive positive growth in Avaya as the organization looks for new and improved ways to serve their customers.
Are Smaller Companies Searching more for Collaboration?
As collaborative technology and UC&C become more popular in the business communications environment, I was interested to find out whether Avaya has seen a drive for more collaborative tech in their small business offering.
“I think there’s still some tension there. Some small companies are still happy with the standard phone on their desk, whereas others want to explore the possibilities of collaborative features as they become more of a common aspect of our everyday lives. Video messaging, instant messaging, and features like that are becoming more common in everything we do.”
Rick told me that fundamentally, telephony is still very important to the small business, and usually the foundation of their communication strategy. However, what Avaya is doing is giving companies the chance to layer additional services on top.
Resource: https://www.uctoday.com/news/insights/layers-of-success-with-avayas-small-business-proposition/